“Lumix DMC”
Panasonic is pleased to announce a brand-new digital interchangeable lens camera system–the Lumix DMC G Micro System. It is based on the new Micro Four Thirds System standard that greatly reduces camera size and weight to further enhance the inherent advantages of the original Four Thirds System standard for digital interchangeable lens cameras.
The G1 is the world’s first camera to employ the new Micro Four Thirds System standard. Together with an innovative mirror-less structure that also dramatically downsizes the camera body, the Lumix DMC G Micro System achieves a dramatic portability and ease of use by an adoption of electronic Full-time Live View Finder instead of conventional optical viewfinder. Despite the G1′s ultra-compact design, it comes fully equipped with features that assure outstanding ease of use, made possible by the contrast AF system.
The G1 also boasts iA (Intelligent Auto) mode, a feature that took the world by storm in Lumix digital compact cameras. iA mode brings together a full range of functions – led by AF Tracking , Face Detection, Intelligent ISO Control and Intelligent Exposure – that together let users take strikingly beautiful photos with maximum ease every time they shoot. The G1 breaks new ground in styling too, overturning SLR camera conventions by giving users a variety of body colors to choose from. For people who have been hesitant about moving up to an SLR camera, the G1 is a perfect fit. It is a small, sophisticated, easy-to-use camera that will greatly expand any user’s photographic capabilities.
